The new hummer truck will be launched sometime in 2009. General Manager Martin Walsh claims the vehicle will have unparalleled off-road capabilities and have a completely different look than the past hummer models. It is no longer going to have that army look. Hummer has learned with the H3 that downsizing its military-inspired macho looks and maintaining above average off-road prowess can equal big sales.
Martin Walsh also mentioned that a hybrid Hummer is not in the product pipeline because it can not demonstrate true off-road capability. Since off-roading usually occurs at speeds less than 35 mph a hybrid would not be able to function properly. Hummer would have to imagine some clever software programming to create just the right throttle response would make for a compelling off-roader propelled by electrons. Either way Hummer does have plans for flex-fuel versions of its vehicles.
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